Every Denver SEO consultant will tell you that the top four basics involved in SEO are the most important and you want to make sure that you are implementing these into all of your work. Whether you are an expert in need of a refresher course or you have a brand spanking new website that you are eager to optimize, there are three primary tips that you must know and ensure that you are always using when you produce new content.
What is SEO?
If you are very new to this, you want to start by knowing what it is so that you understand its importance. It stands for search engine optimization. When you properly use SEO, you are working to ensure that your website and the individual pieces of content are ranking as high as possible on the search engines. The higher you rank, the better the flow of traffic to your website.
Keywords are the most basic part of an effective SEO strategy. You have to use the right ones in the right ways in order to be successful. Start by brainstorming your topics and then do your keyword research to see what people are using to search for information within those topics. It is best to start with about the fourth one down on the list since the top three get great traffic, but they also have a lot of competition.
Placement of your keywords also matters and you must never stuff them into your content. A density of one to three percent is best. Insert the primary keyword naturally every 100 words, into your intro and into your title for starters. You also want to take advantage of website elements, such as the meta description and meta tags for keyword purposes.
Write Good Content
Quality content is more important than any here other aspect of SEO. Your content needs to be well-constructed, organized and free from error. It also needs to provide value to the reader and be easy for them to read. So, incorporate subheadings, short sentences, and short paragraphs.
Share Your Content
You should have social media accounts connected to your website or blog. Use these and share your content with an enticing description that incorporates your primary keyword. This gets your work in front of more people.
You can see why these basics are so important. Even better, they are incredibly easy to put into place. This means that you will be able to optimize your content with little effort. The biggest factor is just making sure that what you are producing is high in quality. Most other elements will naturally fall into place after that.